Brand Story · Hostel 2.0

For every young dreamer A safe place to call home

Jushe Hostel, founded in April 2025 in Hefei, is rewriting youth accommodation with Hostel 2.0 - from a bed to a way of living

From ¥19 / night Zero deposit 1-night minimum Utilities included 24/7 self check-in
The Name "Jushe"

One Name, Infinite Warmth

The name "Jushe" (橘舍, literally "orange house") symbolizes the warm, vibrant energy of the color orange and the comforting belonging of a true home.

We focus on job seekers, short-term renters, and flexible long-term tenants. Guided by our core mission—Affordable, Convenient, and Dignified—we provide housing solutions priced well below market average, easing the financial burden of settling in a new city.

For over a decade, youth hostels barely changed: one room, a few bunk beds, cheap as the only selling point and crowding as the default price. That was Hostel 1.0. But today's guests are job hunters, exam candidates, interns and freelancers who stay for weeks or months. They don't need a bed—they need days in which they can properly live, work and connect.

Our job is to move the youth hostel from 1.0 to 2.0. Since our founding in April 2025, Jushe has opened 5 locations across Hefei, served over 90,000 guest stays (data as of January 1, 2026) and held a 4.6–4.7 guest rating. We prove every day that affordability and high quality can coexist.

Jushe Hostel spacious common area Jushe shared long-table area Jushe shower area with separate male and female zones

Brand Positioning & Mission

Brand Positioning

The Premier Choice for Flexible Urban Living

Designed for job seekers, interns, short-term projects, and freelancers who need flexible stays.

Our Mission

To ensure every young person chasing their dreams

can easily find a comfortable, safe place to land.

Our Vision

The #1 Choice for Youth Nationwide

The most convenient, affordable, and community-driven hostel brand.

Hostel 2.0

From a Bed to a Way of Living

Hostel 1.0 competed on who was cheapest. Hostel 2.0 competes on who can make young people actually stay. Our answer is three leaps—not slogans, but hard standards every Jushe property is built to.

01 / SPACE

Big bed count × big shared space

Small hostels feel cramped because floor space is scarce, so the lounge gets squeezed first. We do the opposite: trade scale for space. Only a property with 120–350 beds can afford a genuine 100–300 sqm common area. Your world is no longer the size of your bunk.

02 / COMMUNITY

Peers who actually connect

A hostel's most valuable asset was never the bed—it's the people. The long shared table is a natural icebreaker: who is hiring, which metro line commutes fastest, which noodle shop downstairs is worth it. Common areas invite conversation; rooms stay strictly quiet.

03 / FUNCTION

Study, work and live here

Every location has a free study room with proper desks and office chairs. Resumes, applications, online courses, remote interviews, exam prep—all in a quiet, bright, undisturbed space. No more buying a café seat just to sit down.

120-350
Beds per property
Far beyond the industry norm
100-300
Shared common area
Not just an empty lobby
4
Functional zones
Lobby · long table · lounge · study
100%
Free study room coverage
Private desks and office chairs
Great Value

The Three Pillars of Great Value

The dividend of scale goes straight to our guests—every promise is backed by a whole system.

01

Ultimate Value

¥19 per night

With 120–350 beds per property, the cost per bed keeps falling—and we don't bank the savings, we pass every yuan straight to you.

  • Centralized operations · smart energy management
  • Standardized bulk purchasing
  • Less than a milk tea a day
02

Extreme Flexibility

1 night minimum · no deposit

Breaking the six-month lease norm: stay by the day, week or month and leave whenever you like, with no deposit tying you down.

  • Daily, weekly or monthly stays
  • Zero deposit, utilities included
  • Free cancellation before 6pm on arrival day
03

100% Self-service

24/7 check-in, any hour

Online booking → smart lock → smart utilities. Everything is handled online, so a midnight arrival still checks in within minutes.

  • Book and extend in one tap
  • Smart locks—no front-desk queue
  • House manager replies in ~5 minutes
What guests actually get
From ¥19 / night Zero deposit 1-night minimum Utilities included Free cancellation 24/7 self check-in Free study room

Not a pricier hostel—a hostel worth far more.

Four Service Guarantees

Safety → hygiene → service → convenience: four commitments, in that order. We upgraded the common areas—and gave up nothing on a good night's sleep.

Safety

Our branches hold the required fire-safety certification and our staff hold valid health certificates. Separate male and female zones—never mixed dorms. Privacy curtains, lockable storage, full CCTV coverage, night patrols and police-linked ID verification.

Cleanliness

Common areas and bathrooms deep-cleaned every morning, then checked and cleaned every hour after that — 15+ rounds a day. Guest rooms cleaned twice daily, fresh bedding for every guest, high-temperature sanitizing by third-party experts, plus separate shower areas with 24/7 hot water.

Service

24/7 host-style service offering job leads, free part-time work referrals and neighborhood guides, making your new city feel like home.

Convenience

One-tap booking, renewal, maintenance and payment via our Mini Program, with 24/7 self check-in. Fast and hassle-free.

Founder

Changhai Liang

Founder & CEO
  • ·MBA
  • ·Vice President, Anhui Youth Entrepreneurs Association
  • ·Adjunct Professor at Anhui MBA College; Guest Professor at USTC & HFUT
  • ·Investor/Operator for dozens of projects including Dingdong Maicai (NYSE listed)
  • ·Led the development of top platforms like Anhui Business Network
  • ·Over 10 years of deep experience in Internet & Service industries
"We created Jushe not to build cheap hostels, but to build a dignified, safe temporary home for young people chasing their dreams."

Hostel 1.0 sold you a bed.
Hostel 2.0 gives you a life.

What we are really building is not the 5th or the 10th property—it is a repeatable 2.0 standard for the whole youth hostel industry.

Jushe Hostel is happy to be the one that moves first. Hostel 2.0 is worth a night of your own.

Contact Us

Hefei Jushe Hotel Management Co., Ltd.

Franchise Inquiries
+86 130 3300 7999
WeChat Same
Company Address

Bldg F8, Innovation Industrial Park, Kexue Ave, High-tech Zone, Hefei, Anhui

Service Hours

365 Days a Year

24/7 Availability

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